Plainsight

Your Meta Ads export, written up in plain words.

Plainsight reads the CSV you download from Ads Manager and builds a report your client can follow: key numbers, the best and weakest campaigns, simple charts and a short summary in English or Spanish.

Open the report builder See how it works
  • Your file stays in this browser tab. Nothing is uploaded.
  • Reads English and Spanish column names, decimal commas and currency in headers.
  • Recalculates CTR, CPC, CPM, cost per result and frequency from the raw counts.
  • Exports one standalone HTML file you can send or print to PDF.

Report builder

Load a CSV, check the columns, adjust the details, export.

How it works

  1. 1

    Export from Ads Manager

    In Ads Manager, pick the date range and the columns you report on, then export the table as CSV. Add the Day breakdown if you want a daily chart.

  2. 2

    Drop it here

    Plainsight matches the columns, drops the summary row, reads the numbers in either format and recalculates the ratios from the raw counts.

  3. 3

    Send the report

    Edit the client name and period, choose English or Spanish, and download one HTML file. Open it in any browser or print it to PDF.

Pricing

Free

$0
  • One report at a time, built in your browser
  • English and Spanish report text
  • Standalone HTML export and copyable summary
  • Small "Made with Plainsight" line in the export
Use it now

Studio

$11.99 per month
  • Your logo and colors on every report, no Plainsight line
  • Saved clients with their own defaults
  • Month-over-month comparison from last month's export

Opens Q1 2027

FAQ

Is my client's data uploaded anywhere?

No. The file is read and processed inside this browser tab. Plainsight makes no network requests with your data, and closing the tab clears it.

Which exports work?

CSV exports from the Ads Manager table at campaign, ad set or ad level, with English or Spanish column names. Rows are rolled up by campaign. If the export includes the Day breakdown, the report adds a daily chart. Excel files need to be saved as CSV first.

Why can my numbers differ slightly from Ads Manager?

Plainsight recalculates ratios from the counts in the file, the same way Meta's help pages define them (for example, CTR is link clicks divided by impressions). Rounding in the export can shift a value by a cent. Reach is the exception: people who saw ads on several days or in several ad sets are only removed from the total in Meta's own summary row, so Plainsight uses that row for total reach when it exists.

Is the summary written by AI?

No. It is built from fixed rules: totals, the cheapest and most expensive campaigns above your minimum spend, budget share, click rate, frequency and the change between the first and second half of the period. You can read and edit every sentence before you send it.

Is this an official Meta product?

No. Plainsight is an independent tool and is not affiliated with or endorsed by Meta.

Is this legal, tax or financial advice?

No. Plainsight summarizes the numbers in your export. Decisions about budgets and campaigns stay with you and your client.

Sources, as of November 13, 2026

Metric formulas follow Meta's Business Help Center pages that were opened while building this tool. Column names were also checked against a third-party import guide. Meta can rename columns at any time, which is why every match can be changed by hand.